MAP policy template for brands

[BRAND NAME] MINIMUM ADVERTISED PRICE (MAP) POLICY
Effective date: [DATE]   Version: [1.0]

1. PURPOSE
[Brand] has unilaterally adopted this Minimum Advertised Price Policy to protect the reputation of its products, support the service and expertise that authorized resellers provide, and ensure fair competition among resellers. This Policy is not an agreement; it is a unilateral statement of how [Brand] will act.

2. SCOPE
2.1 This Policy applies to all resellers located in the United States that advertise [Brand] products listed in Schedule A, in any medium, including websites, marketplaces, marketplace storefronts, email, social media, print and in-store signage.
2.2 This Policy applies to advertised prices only. It does not restrict the price at which a reseller actually sells any product.

3. MINIMUM ADVERTISED PRICES
3.1 The MAP for each product is listed in Schedule A. [Brand] may change Schedule A at any time with [30] days' written notice.
3.2 A reseller may not advertise any covered product at a price below the MAP. "Advertise" includes any display of a price, a strike-through price with a lower visible price, a coupon or promotional code shown with the product, a bundle that implies a lower per-unit price, or a message such as "add to cart for price" where the resulting price is below MAP.
3.3 The following are not advertised prices under this Policy: [the price shown in the shopping cart or at checkout, provided it is not visible on a product or category page; free shipping offers; rewards points; gift cards with purchase].

4. EXCEPTIONS
4.1 [Brand] may announce MAP holidays for specific products and periods. During a MAP holiday the published promotional price replaces the MAP for that product.
4.2 Clearance of discontinued products: [describe treatment].
4.3 Resellers may advertise "call for price" or "see price in cart" where the policy in 3.3 is followed.

5. MARKETPLACES AND THIRD PARTIES
5.1 A reseller is responsible for advertised prices on any marketplace storefront it operates and for any third party it supplies for resale.
5.2 Unauthorized sellers are not covered by this Policy; [Brand] may take separate action regarding unauthorized sales.

6. MONITORING AND EVIDENCE
6.1 [Brand] monitors advertised prices on resellers' websites and marketplace listings on a regular schedule and retains a copy of each page reviewed as evidence of the advertised price and date.
6.2 A reseller may request the evidence relating to any notice issued under this Policy.

7. VIOLATIONS AND RESPONSE
7.1 First violation: written notice identifying the product, the advertised price, the MAP, the date and the evidence. The reseller is expected to correct the advertised price within [48 hours].
7.2 Second violation within [12] months: [suspension of the reseller's eligibility to purchase the affected product line for [30] days].
7.3 Third violation within [12] months: [termination of the reseller's authorization for all [Brand] products].
7.4 [Brand] alone determines whether a violation has occurred and what response to take. [Brand] will not discuss or negotiate this Policy with resellers.

8. ADMINISTRATION
8.1 Questions about this Policy should be sent to [map@brand.com]. [Brand] will acknowledge but not negotiate.
8.2 This Policy may be modified or withdrawn by [Brand] at any time.

SCHEDULE A: COVERED PRODUCTS AND MAP
SKU | Product | MAP (USD) | Effective
[SKU-001] | [Product name] | [$0.00] | [DATE]

This template is a structure, not legal advice. Resale price maintenance is treated very differently in the UK and EU; take advice before using any version of this outside the United States.