Reseller price monitoring
Every reseller listing you choose, read on schedule, with the current price, the struck price and the sale badge.
Industries · Furniture & home goods
Pricing intelligence for furniture and home goods brands
Your sofa is on Wayfair, Amazon, Overstock and forty retailer sites, each with its own sale calendar. PriceIntel AI reads every listing you choose, compares it with your MAP, and gives you the evidence when a reseller goes below it.
- Wayfair, Amazon, Overstock and retailer sites
- MAP signals with proof pages
- Delivery cost read per listing
- Lowest reseller
- $1,019
- Resellers tracked
- 6
- Below MAP
- 1
| Reseller | Price | vs MAP | Status |
|---|---|---|---|
| Reseller C | $1,199 $1,019 | 15.0% below | Below MAP |
| Reseller A | $1,199 | At MAP | OK |
| Reseller B | $1,249 | 4.2% above | OK |
Reseller pricesPer listing, per check
MAP and MSRPSignal with evidence
DeliveryWhite-glove vs curbside
PromotionsSale badges and struck prices
The furniture problem
Big tickets, long sale calendars, and a MAP policy nobody can police by hand
Furniture resellers run sales almost continuously: Presidents’ Day, Memorial Day, Way Day, Prime Day, Labor Day, Black Friday. A reseller who goes 15% below MAP on a $1,200 sectional costs every other reseller the sale, and the brand the relationship.
With dozens of resellers and hundreds of SKUs, the brand usually hears about it from the reseller who lost the sale, days later, with a screenshot the violator can dispute.
A MAP policy is only as strongas the evidence behind the next conversation.
SKU Sectional, 3-seat, charcoal
MAP $1,199
Lowest reseller $1,019 (Reseller C)
Below MAP 15.0% since 12 Oct
Delivery shown Free curbside
Illustrative figures.
What you get
Built for how furniture & home goods is actually sold
MAP and MSRP signals
Each read is compared with the MAP or MSRP you set per product. Below-policy reads are flagged with the gap and a proof page.
Evidence for the conversation
Export the period for one reseller with the saved pages attached. The conversation starts from facts, not a screenshot.
What we read
Every listing, every check
Price and struck price
The selling price and the “was” price the reseller shows, so a permanent discount is not confused with a sale.
Delivery cost
Free, curbside or white-glove delivery, where the page shows it, because it changes the real price on big tickets.
Stock
In stock, backordered or out, per read, so you know which resellers actually have the item.
Proof page
A saved copy of every page read, linked from the listing and the export.
How it works
Up and running in three steps
01
Share your catalogue
Upload a spreadsheet with your products and the listings to watch: resellers, marketplaces, rival brands. Up to 10 links per product. Add your MAP or MSRP per product to get policy signals.
02
Pages are checked on schedule
Weekly to several times a day, plus manual checks. Each read records price, delivery, stock, the struck price and promotions, and saves a copy of the page as proof.
03
Review and act
Home shows what moved since the last check and the products needing attention. Export the evidence for a reseller conversation, with the proof page attached.
Who uses it
One account, several desks
Brand and channel managers
Who is below MAP, by how much, since when, and the evidence to act.
Sales and key accounts
The reseller view before the quarterly review: pricing behaviour, stock, promotions.
eCommerce teams
Your own site against the resellers that carry the same SKUs.
Pricing and finance
Price history and position per product, exported to Excel.
Related: MAP & MSRP monitoring, for brands & manufacturers, Amazon price intelligence and the MAP policy template.
FAQ
Furniture & Home Goods pricing FAQs
Any retailer product page that publishes its price in standard markup, which covers Wayfair, Amazon, Overstock, Home Depot, Lowe’s, Target and most independent furniture sites. Where a site uses unusual markup, a selector can be set per listing.
No. It gives you the signal and the evidence: which listing, what price, how far below your policy, since when, with a saved copy of the page. Enforcement stays with your channel team and your policy.
Up to 10 listings per product. Most brands start with the marketplaces and the resellers that cause the most trouble, then extend.
On your schedule, from weekly to several times a day. During sale periods many brands raise the frequency for a month.
Where the page shows it, yes. On big-ticket furniture the delivery option changes the real price, so it is recorded with each read.
See it with your products
See how your products are priced across every channel this week
Send us ten SKUs and the listings you worry about. We set them up and walk you through the first check.