Variant-aware matching
Each listing carries its own title and a match confidence score, and AI product matching connects equivalents across kit names and model suffixes.
Industries · Tools & hardware
Pricing intelligence for tool and hardware brands
A cordless drill kit sells on Amazon, Home Depot, Lowe’s, eBay and a hundred distributor sites, in kits and bare-tool variants that are easy to mix up. PriceIntel AI tracks the listings you choose, matches the right variant, and flags the ones below your MAP with proof.
- Amazon, big-box retailers, eBay, distributors
- Variant-aware matching
- MAP signals with proof pages
- Lowest reseller
- $169
- Resellers tracked
- 6
- Below MAP
- 1
| Reseller | Price | vs MAP | Status |
|---|---|---|---|
| eBay seller | $199 $169 | 15.1% below | Below MAP |
| Big-box retailer | $199 | At MAP | OK |
| Distributor | $209 | 5.0% above | OK |
Reseller pricesPer listing, per check
VariantsKit vs bare tool
MAP and MSRPSignal with evidence
eBay sellersGrey-market offers
The tools problem
Kits, bare tools and bundles make every comparison a trap
The same drill exists as a bare tool, a kit with one battery, a kit with two, and a bundle with a bag. A reseller listing the bare tool at the kit’s MAP looks like a violation and is not; a reseller listing the two-battery kit at the one-battery price is a violation and looks fine.
Add eBay sellers moving grey-market stock and distributors with their own promotions, and the manual check becomes a weekly argument about which listing is which.
The violation is realonly if the listing is the same product.
SKU 18V drill kit, 2 batteries
MAP $199
Lowest reseller $169 (eBay seller)
Match confidence 92%
Below MAP 15.1% since 9 Oct
Illustrative figures.
What you get
Built for how tools & hardware is actually sold
MAP and MSRP signals
Reads below the policy you set per SKU are flagged with the gap and a saved proof page.
Marketplace seller view
Which eBay and Amazon sellers are offering your SKUs, at what price, with what stock.
What we read
Every listing, every check
Price and struck price
The selling price and any “was” price, so permanent discounts are not confused with promotions.
Stock
In stock, low stock or out, per read, and units sold where Amazon shows it.
Variant and title
The reseller’s own title and a match score, so kit and bare-tool listings are kept apart.
Proof page
A saved copy of every page read, attached to the export.
How it works
Up and running in three steps
01
Share your catalogue
Upload a spreadsheet with your products and the listings to watch: resellers, marketplaces, rival brands. Up to 10 links per product. Add your MAP or MSRP per product to get policy signals.
02
Pages are checked on schedule
Weekly to several times a day, plus manual checks. Each read records price, delivery, stock, the struck price and promotions, and saves a copy of the page as proof.
03
Review and act
Home shows what moved since the last check and the products needing attention. Export the evidence for a reseller conversation, with the proof page attached.
Who uses it
One account, several desks
Channel managers
Who is below MAP, which variant, since when, with the evidence.
Marketplace teams
Grey-market and unauthorised sellers on Amazon and eBay.
Distributor sales
The distributor view before the review: pricing, promotions, stock.
Pricing teams
Price history and position per SKU, exported to Excel.
Related: MAP & MSRP monitoring, AI product matching, automotive & parts and industrial supply.
FAQ
Tools & Hardware pricing FAQs
Each listing records the reseller’s own title and a match confidence score. Low scores are easy to spot and fix, and AI product matching connects equivalents across naming conventions.
No. It gives the signal and the evidence; enforcement stays with your channel team.
On your schedule, from weekly to several times a day, plus manual checks.
You can track any listing you can link to. Many brands keep a watch list of marketplace sellers specifically for this.
See it with your products
See how your products are priced across every channel this week
Send us ten SKUs and the listings you worry about. We set them up and walk you through the first check.