Get in touch

MAP & MSRP monitoring

MAP monitoring software that shows you where reseller pricing changed

Monitor advertised reseller prices against your MAP policies and compare market pricing with MSRP reference values. PriceIntel AI tracks your products, surfaces important pricing changes and gives your team a clearer record of what happened.

Get a Demo See How It Works
  • Monitor reseller pricing
  • Detect below-MAP signals
  • Review seller, price & time
  1. Many sellers
  2. PriceIntel AI
  3. One monitoring view
Your product Wireless Speaker X2
MAP
$199
MSRP
$229

Seller A$219 Above MAP

Seller B$199 At MAP

Seller C$169 Below MAP

Marketplace seller$189 Needs review

PriceIntel AI

Pricing signals detected 2

  • Seller C $199 threshold $169 advertised
  • Marketplace seller $199 threshold $189 advertised

SellerProduct Advertised priceTime

MAP monitoring software dashboard comparing reseller advertised prices with a configured MAP threshold, showing two sellers advertising below the threshold. All values are illustrative interface examples.

The real problem

Does your reseller pricing look like this?

An illustrative day across a reseller network. The order of events will differ for every brand.

8:00 AM

Everything looks fine

Your MAP $199

Retailers checked 20

Below MAP 0

All within policy

10:15 AM

One seller drops below MAP

Seller C $199

Now advertising $169

Below configured MAP

12:30 PM

Pricing pressure can spread

Seller D $189

Seller E $179

More listings to review

3:00 PM

Your team is still checking manually

Checked one site at a time

5:00 PM

The spreadsheet is already old

Data is out of date

The problem isn't checking one reseller. It's knowing what changed across hundreds of products and sellers.

Before and after

From manual price checks to one clear monitoring workflow

Without PriceIntel

  • Manual
  • Scattered
  • Easy to miss
  • Hard to repeat

With PriceIntel

Products monitored 640

Seller prices tracked 4,180

MAP signals open 7

MSRP deviations 23

Latest changes Today, 10:42

  • Centralized
  • Repeatable
  • Reviewable
  • Scalable

Figures on this page are illustrative interface examples, not customer data or results.

Know the difference

MAP and MSRP are not the same thing

They answer different questions, so PriceIntel treats them differently.

MAP

Minimum Advertised Price

A configured minimum advertised-price threshold

MAP monitoring compares publicly observed advertised prices with the MAP threshold configured for that product.

MAP $199 SELLER ADVERTISED $179 $20 below
Reseller pricing alert showing an advertised price below configured MAP: a threshold of $199 with a seller advertising at $179. Illustrative example.

Below configured MAP

MSRP

Manufacturer Suggested Retail Price

A suggested / reference retail price

MSRP is a suggested or reference price. Monitoring helps brands see how market prices differ from that reference.

MSRP $229 RETAILER PRICE $209 $20 below reference
Difference between MAP and MSRP price monitoring: an MSRP reference of $229 with an observed retailer price of $209. Illustrative example.

$20 below MSRP — deviation, not a verdict

MAP monitoring identifies pricing that may require policy review. MSRP monitoring shows how retailer pricing differs from your suggested price.

A price below MSRP is a pricing difference, not automatically a policy breach. MAP rules and their enforceability vary by market and commercial agreement. PriceIntel surfaces monitoring data; your team decides what it means.

How it works

Four steps from product list to pricing review

  1. Set

    Set your reference values

    Add your products and the configured MAP/MSRP values that apply to them.

  2. Monitor

    Monitor configured listings

    PriceIntel checks configured reseller and marketplace listings on a recurring schedule.

  3. Detect

    Compare with your values

    Observed advertised prices are compared with the configured reference values.

  4. Review

    Review the record

    Your team sees the seller, advertised price, timing and the reference value used.

See It With Your Products

Monitoring runs on a configured schedule rather than continuously.

Why it gets hard

Five reasons MAP monitoring becomes difficult manually

Too many sellers

20 products may be manageable. 2,000 product-seller combinations are not.

Prices keep changing

Yesterday's spreadsheet does not show today's market.

The same product looks different

Different titles or identifiers can create incorrect comparisons.

Marketplaces have many sellers

One product may have several competing reseller offers.

Evidence gets scattered

Screenshots, spreadsheets and emails make investigation harder.

Match first, judge second

Monitor the right product before judging the price

A pricing alert is only useful when the monitored listing represents the correct product. Different sizes, bundles, model generations and pack quantities can create misleading comparisons.

AI product matching

Your product

Coffee Machine Pro

  • Model X200
  • Black
  • 110V

Coffee Machine Pro

  • X200
  • Black
  • 110V
Match

Coffee Machine Pro

  • X100
Different model

Coffee Machine Pro

  • X200
  • 220V
Different variant

Right product → meaningful price check

MAP product matching: a monitored product matched against three reseller listings, one correct and two differing by model generation or voltage variant. Illustrative example.

The record

See exactly what triggered the pricing signal

Each signal carries the product, the seller, the observed advertised price and when it was recorded.

Wireless Speaker X2 Below MAP

Seller
Retailer A
Configured MAP
$149.00
Observed advertised price
$129.00
Difference
−$20.00
Status
Below configured MAP
Detected
Today, 10:42 AM
Product
Wireless Speaker X2
Reference used
MAP threshold
A MAP pricing record showing the product, seller, configured MAP threshold, observed advertised price, the difference and the time it was detected. Illustrative interface example.
  • Clear product
  • Clear seller
  • Clear price
  • Clear time

A record describes what was observed at a point in time. It is monitoring data for your team to review, not a legal finding.

Pricing alerts

Stop checking every seller. Review the ones that changed.

PriceIntel surfaces pricing changes so brand and channel teams can focus on products that need attention instead of manually reviewing every reseller.

Explore monitoring

Latest pricing changes Today

  • Seller A moved below MAP $199 → $179 Needs review
  • Seller B returned to MAP $189 → $199 At MAP
  • Retailer C changed price $229 → $209 MSRP deviation updated
  • New seller price detected $184 Needs review
Reseller pricing alerts showing a seller moving below configured MAP, a seller returning to MAP, an updated MSRP deviation and a newly detected seller price. Illustrative interface example.

Pricing history

See whether a pricing issue happened once—or keeps happening

Every scheduled check records the seller, price and time, so a monitored listing can be reviewed across checks rather than as a single snapshot.

Seller A advertised price vs configured MAP

  • MAP $199
  • Seller A
MAP $199 $219$189 $199$179 BELOW MAP BELOW AGAIN RETURNED TO MAP Day 1Day 5 Day 8Day 14
Reseller price history chart showing a seller's advertised price against a configured MAP threshold over fourteen days, including a drop below, a return, and a second drop. Illustrative interface example.
  • First occurrenceDay 5 — advertised $189 against a $199 threshold.
  • Repeat occurrenceDay 14 — below the threshold a second time.
  • Current statusBelow configured MAP as of the latest check.
  • Price difference−$20 against the configured threshold.

Marketplaces & dealer networks

One product can have many sellers

One product

Seller A $219

Seller B $199

Seller C $189

Seller D $179

Seller E $225

Compared with MAP $199

PriceIntel AI

One review view
Above MAP
2
At MAP
1
Below MAP
2
One product advertised by five sellers, compared against a configured MAP threshold and summarised as two above, one at and two below the threshold. Illustrative example.

One product Many sellers One review view

Marketplace monitoring

Capabilities

One place to understand reseller pricing

MAP pricing signals

Identify advertised prices below configured MAP thresholds.

MAP $199$169 advertised

MSRP deviations

See how observed retailer pricing compares with MSRP reference values.

MSRP $229$209 observed

Seller prices

Compare observed prices across configured sellers.

A $219B $199C $169

Price changes

See when monitored prices move, and what they moved from.

$199 $179

Product matching

Connect your products to relevant reseller listings before comparing price.

AI product matching

After detection

Detection is only the first step

  1. Price changes
  2. PriceIntel detects the signal
  3. Team reviews product, seller, price, time
  4. Team decides
  • No action
  • Contact partner
  • Investigate
  • Keep monitoring
  • Escalate internally

PriceIntel surfaces pricing information. Your organization decides the appropriate commercial or policy response. We do not provide legal advice or enforcement services.

Who it's for

Built for teams managing reseller pricing

Brands

See how your products are advertised across reseller channels.

Manufacturers

Monitor pricing across distributors, retailers and marketplaces.

Channel teams

Find reseller pricing changes without checking every site manually.

Pricing & eCommerce teams

Bring reseller pricing into one repeatable monitoring workflow.

More on how we support this work: for brands & manufacturers and manufacturing.

Monitoring scale

Manual monitoring grows faster than your product catalog

500 products 15 sellers 7,500product-seller relationships

Checked daily, that is 7,500 pricing checks a day. Automation matters when checking everything manually stops being realistic.

This is monitoring-volume math only. It is not a claim about hours saved, cost saved or return on investment.

Different job

MAP monitoring solves a different pricing problem

Competitor price monitoring

“How are competing products priced?”

  • Competitor brands
  • Comparable products
  • Market prices

Goal: understand competitive pricing.

MAP monitoring

“How are sellers advertising our products?”

  • Your products
  • Retailers and resellers
  • Configured MAP thresholds

Goal: identify reseller pricing requiring review.

For the other side of the problem, see our competitor monitoring and price intelligence software.

Where you review it

Review reseller pricing where your team works

Review monitoring results in the PriceIntel dashboard, or bring the data into the tools your channel and pricing teams already use.

Reseller prices

  • Dashboard
  • Export
  • API / workflow connection
Diagram: reseller pricing data reviewed in the PriceIntel dashboard, exported, or connected to an existing workflow.

Available delivery options depend on your configuration.

Use cases

Common reasons teams use MAP & MSRP monitoring

New product launch

Watch reseller pricing in the weeks after launch.

Large dealer network

Monitor pricing across many sellers without opening every site.

Promotion period

Understand retailer price movement around a campaign.

Marketplace sellers

See seller-level pricing around your products where supported.

Related

Price intelligence software

Monitor competitor prices, promotions and stock across websites and marketplaces.

Price intelligence software

Marketplace monitoring

See competing sellers and offers across the marketplaces affecting your products.

Marketplace monitoring

AI product matching

Connect equivalent products even when titles, attributes or catalogs differ.

AI product matching

eBay price intelligence

Monitor competing eBay listings, price movement and listing context.

eBay price intelligence

Walmart price intelligence

Monitor Walmart pricing and marketplace competition around your products.

Walmart price intelligence

For brands & manufacturers

How brand and channel teams use PriceIntel across their reseller network.

For brands & manufacturers

Pricing

Start with the products and sellers that matter most

Monitoring needs vary by catalog size, seller network and refresh frequency.

  • Begin with your highest-risk products
  • Add sellers and channels as needed
  • Set the refresh schedule that fits

See current plans

Plan tiers and monitoring options are listed in one place, so the numbers stay consistent across the site.

FAQ

MAP & MSRP Monitoring FAQs

What the terms mean, what PriceIntel monitors and what each record shows.

MAP policies and pricing rules can vary by market and agreement. PriceIntel provides monitoring data, not legal advice.

See reseller pricing clearly

Know when your product pricing changes across reseller channels

Show us your products, MAP/MSRP values and the sellers you care about. We'll show you how PriceIntel can organize the monitoring into one clear view.

Get a Demo See Pricing