Best price
Nobody in stock beats you. The suggestion may say there is room to raise.
Amazon price intelligence
See who is cheaper than you on Amazon, and by how much
PriceIntel AI checks the other sellers around each of your Amazon listings, on Amazon.com, Amazon.co.uk, Amazon.de and the other marketplaces, and gives every product one answer: best price, same price, someone is cheaper, or no other seller.
- Amazon US, UK and EU marketplaces
- Stock, low-stock and units sold
- One suggested price per product
- Cheapest other seller
- $22.49
- Other sellers
- 4
- In stock
- 3 of 4
| Seller | Price | Stock | Change |
|---|---|---|---|
| Seller A | $24.99 $22.49 | In stock | $2.50 down |
| Seller B | $25.49 | Only 2 left | No change |
| Seller C | $23.90 | Out of stock | Stock change |
Price and “was” priceEvery read
Stock and “only X left”Low-stock signal
Units soldWhere Amazon shows it
AlertsPer check or daily
The Amazon problem
One listing, many sellers, and the price moves while you sleep
On Amazon the competition is on your own listing. A new seller can appear overnight, undercut by a few cents, and take the sale before your morning check. Low-stock warnings and units-sold counts tell you who is about to run out and who is actually selling, but only if someone is reading them.
Across three or four marketplaces in different currencies, the manual version of this job is a spreadsheet nobody keeps up to date.
The question is not what the price is.It is who moved, who is running out, and what you should do by 9am.
Since the last check3 products need attention
- Seller A, Amazon.com $24.99 $22.49
- New other seller on Amazon.de, €21,90
- Seller B down to 2 units Room to raise soon
- Units sold last month: 1.2K on Seller A
One status per product
Every product gets one answer after every check
Home, Products, Reports and the email count the same four states, so the dashboard number is the spreadsheet number.
Same price
At parity with the cheapest other seller. Watch who moves next.
Someone is cheaper
An in-stock seller beats you. The gap is shown in money first, then percent.
No other seller
Everyone else is out of stock. Often the moment to review upwards.
Seller B stock Only 2 left
Seller C Out of stock since 14 Oct
Units sold, Seller A 1.2K last month
Your position 3rd of 4 in stock
Suggested action Hold; raise when Seller B sells out
Illustrative figures.
Stock and demand signals
Know who is about to run out, and who is actually selling
Amazon shows more than a price. PriceIntel reads the low-stock warning, the units-sold figure where Amazon displays it, the struck price and the promotion badge, so a cheaper seller with two units left is treated differently from a cheaper seller with deep stock.
The Home screen turns this into stock opportunities and competitor pressure: which rivals undercut you most often, and where every other seller is out of stock.
Price suggestions
A suggested price per product, with the reason
After each check every product gets one current suggestion, built from the cheapest in-stock other seller, your sales rate and stock, and the strategy you chose: balanced, sell more or protect profit. It never goes below your cost plus the minimum profit you set.
With enough sales history a demand model picks the profit-maximising price instead. You mark the suggestion applied or skip it. Nothing changes your Amazon price automatically.
Cheapest in-stock other seller $22.49
Your price $24.99
Units per day, 14 days 3.4
Strategy Protect profit
Floor (cost + minimum profit) $21.10
Suggested price $22.45
Illustrative figures.
How it works
From your ASINs to a daily answer
01
Add your products
Upload a spreadsheet with your listings and up to 10 other-seller links per product, from Amazon, eBay or a retailer’s own site. Cost price unlocks profit-aware suggestions.
02
Prices are checked on schedule
Weekly to several times a day, plus manual checks. Each read records price, stock, low-stock and units-sold signals, the struck price and promotions, and saves a copy of the page.
03
Review what changed
Home shows what moved since the last check, the biggest money gaps and the products needing attention. Alerts arrive per check or as one daily summary. Reports export to Excel.
Coverage
The Amazon marketplaces, and the channels next to them
Prices are read in each marketplace’s own currency and shown side by side.
Amazon.com
USD. The largest marketplace and the sharpest Buy Box competition.
Amazon.co.uk
GBP. Tracked alongside eBay.co.uk for UK sellers.
Amazon.de, .fr, .it, .es
EUR. The EU sites, with .nl, .pl, .be, .ie and .se also supported.
Amazon.ca, .com.au, .co.jp
CAD, AUD and JPY for sellers outside Europe and the US.
eBay
Other sellers on eBay.com and the UK and EU sites, in the same account.
eBay price intelligenceWalmart
Walmart marketplace sellers and competing offers.
Walmart price intelligenceFAQ
Amazon price intelligence FAQs
Amazon.com, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es and the other European sites, plus Amazon.ca, Amazon.com.au, Amazon.co.jp and Amazon.in. Each listing is read in its own currency and shown side by side with eBay and retailer listings for the same product.
The current price, whether it is in stock, low-stock warnings such as “only 3 left”, the units-sold figure Amazon shows on many listings, the struck “was” price and any promotion badge. Every successful read saves a copy of the page as proof.
Yes. A product can have up to 10 other-seller links, from Amazon, eBay or a retailer’s own site, and they are compared on landed price in one view. See eBay price intelligence.
On a schedule you choose, from weekly to several times a day, plus a manual check whenever you need one. Amazon reads are heavier than other sites, which is reflected in how plans are sized.
No. After each check every product gets one suggested price with the reason behind it; you mark it applied or skip it. Pricing changes stay in Seller Central or your repricer.
Both. Sellers use it to see who is cheaper and by how much. Brands use it to see how resellers price their products, with MAP and MSRP signals on top.
See it with your listings
Find out who is cheaper than you on Amazon this week
Send us ten ASINs and the sellers you watch. We set them up, run the first check and walk you through the result.